Just coco came from reptile keepers trying to find that ideal substrate that met the needs of various species. Using basically every brand and type of bedding available, we seen a clear gap in the market for a high quality bedding at a cost effective price. Quality was the most important factor to us, After all we were going to be keeping our animals on the bedding. This was followed by price as we wanted to have a price point that worked for us as well as potential customers. After extensive months of R&D in refining the various products to where we were finally happy with them we finally managed to find the perfect balance which led us to here! #Just Coco...